What is virtual currency BAT (Basic Attention Token)? Explain the features, future potential, and purchasing method!
Virtual currency (cryptographic asset) BAT (Basic Attention Token) is a unique token used in the web browser "brave" .
Since the beginning of 2020, it has been listed on three major Japanese exchanges in quick succession.
BAT is used on the web browser "brave", but unlike browsers like chrome and Firefox, "Brave" blocks ads by default .
In addition, if the user chooses to see the ad they are interested in, they will receive a BAT as a reward .
BAT and "Brave" have such an epoch-making mechanism and have the potential to solve the problems of the current advertising model at once .
However, some people may have questions or concerns, such as "What is BAT so great?" "Is it okay to buy BAT? What is the future?"
What is BAT (Basic Attention Token)? Unique token used in "brave"
As mentioned above, BAT is a unique token used on the Web browser "brave", and its official name is "Basic Attention Token".
BAT is a reward when users download the Web "Brave", which is designed to block advertisements by default, and choose to see advertisements by themselves .
* As of September 2020, BAT points (BAP) will be given as a reward instead of BAT in Japan.
BAT is, Brave Software in May 2017, published by Inc., ethereum have been issued as a token on the block chain.
[Basic information on BAT]
- Publication start: May 31, 2017
- Issuance requirements: Paid to users when viewing ads on the web browser "brave"
- Number of issues: 1.5 billion bat (all issued)
- Token standard: ERC-20 Other features: Mining, no half-life
- Official homepage: https://basicattentiontoken.org
The reason for BAT attention is that it solves the problems of existing advertising models
It is attracting attention that BAT may be able to solve the problems of the current advertising model by being used together with the Web browser "Brave" .
In fact, as users, we suffer from unintentional ad display and tracking, which can lead to significant battery drains and delayed browsing .
It has also been suggested that tracking the browsing history of our users by advertising companies may lead to privacy infringement .
However, the web browser "Brave" blocks advertisements by default, so users can get a comfortable Internet environment without suffering from delayed browsing.
In addition, since the user's browsing history is not sent to an external server, privacy is strongly protected.
In addition, since there is no intermediary such as Google, there is an advantage that the advertiser's funds flow to the publisher and the user .
In this way, BAT is attracting attention as an epoch-making virtual currency that can solve the problems of the current advertising model by being used together with the Web browser "Brave" .
We will explain in detail the benefits of the web browser "Brave" and BAT from the perspectives of users, publishers, and advertisers.
User benefits
By using BAT together with the Web browser "Brave", we bring the following benefits to our users.
- Communication volume, battery saving
- Browsing faster
- Privacy protection
- Can get rewards
- Feel free to support creators
- Reduced risk of virus infection embedded in ads
If you use the web browser "Brave", ads will be blocked by default, which will speed up browsing and save traffic and battery .
In addition, the web browser "Brave" does not send the user's browsing history to an external server, so privacy is firmly protected .
In the past, we users were spending time and money on displaying unwanted advertisements, but it is expected that the new model of the web browser "Brave" and BAT will greatly reduce the burden.
Also, when users participate in Brave Rewards and view ads, BAT will be paid as a reward. Therefore, it is a model with great merit for users to earn money just by looking at the advertisement.
[Flow until the user receives the BAT]
- Download the web browser "Brave" and participate in Brave Rewards
- Ads will be displayed
- If you choose to view the ad, you will receive BAT points (BAP) as a reward.
- You can support the publisher with the BAT points (BAP) given.
Benefits of publishers
BAT brings the following merits to the site operator when used together with the Web browser "Brave".
- Increased advertising profitability
- Quality-oriented operation is possible rather than PV
In the current advertising model, it is becoming difficult to monetize publishers because most of the profits of advertising are taken by intermediaries such as Google and Facebook.
Users are fed up with unwanted ads and are also using ad blocking features, which only reduces the profits of publishers.
There is also the problem that scandalous sites that are more noticeable than good quality sites will benefit because collecting PV will increase profits .
The new advertising model of the web browser "Brave" and BAT is expected to solve these problems.
In the new advertising model, since there is no intermediary, funds flow directly from the advertiser to the publisher, which contributes to increasing the profits of the publisher .
In addition, since it is possible for users to support the site with BAT, it is expected that shallow content that only asks for PV will be eliminated and the number of high-quality sites will increase.
Advertiser benefits
BAT brings the following benefits to advertisers when used with the web browser "Brave".
- Realization of high-precision marketing
In the current advertising model, users are only forced to advertise, and advertisers also have problems with marketing problems.
With the web browser "Brave" and the BAT model, it is possible to match users and advertisements with high accuracy while ensuring anonymity .
In addition, users may choose to display advertisements, which makes it easy to reach people who really want the advertisement.
[Innovative advertising model born by BAT and Brave]
About Brave | What you need to know to understand BAT
I explained why BAT is attracting attention, but it is also important to understand Brave because BAT is a token mainly used on Brave so far.
If Brave gets a lot of attention, BAT also gets a lot of attention, which can affect price fluctuations.
Therefore, in this chapter, we will introduce the features and precautions of Brave while comparing it with existing Chrome and Firefox .
Brave has an overwhelming display speed compared to existing web browsers
Brave is a type of web browser similar to Chrome and Firefox, and you can use it immediately after downloading the app. Brave currently has about 14 million monthly users (August 2020) .
The number of users is increasing steadily as it attracts attention due to the installation of ad blocking and privacy protection functions.
It has also been proven to be overwhelmingly faster than Chrome and Firefox because it reduces the impact of ad display and tracking on browsing delays.
Not only is it high performance, but there are also many useful features such as being able to use Chrome extensions as they are and installing Chrome and Firefox bookmarks as they are.
Keep in mind Brave compared to existing web browsers
Brave is a web browser with great merits, the number of users is increasing, and the future is expected.
However, at present, the share of Google Chrome and Firefox is overwhelming, and it is difficult to predict how much Brave users can be increased.
Looking at the table above, we can see that although the number of Brave users is increasing, it is still a minor web browser compared to Chrome and Firefox.
Since one web browser is enough for one person, the challenge is how to get Brave to change it.
In the future, if the number of Brave users does not increase , BAT may also stall, so if you purchase BAT, you need to keep an eye on the number of Brave users.
BAT history and past prices
Before discussing the future of BAT, I will explain the history of BAT and the prices so far.
Big news about BAT so far
Looking back on the big news about BAT so far , it has become a big topic in May 2017 that "ICO succeeded in raising 3.5 billion yen in 30 seconds" .
In addition, despite the official release of "Brave" in November 2019, the number of monthly users has increased sharply, and as of now (August 2020), it continues to attract attention with about 14 million people.
A quick look back at the history of BAT will tell you that it is a currency that is expected in the future.
From the next chapter, we will explain the future of BAT.
What is the future of BAT? Price fluctuations due to increased Brave users
For those who have the question, "What will happen to the price of BAT in the future?", I will explain the future of BAT.
The price of BAT may fluctuate significantly due to the following events.
- Increasing the number of Brave users
- More uses for BAT
May fluctuate as Brave users grow
Since BAT is currently the virtual currency mainly used on the web browser "Brave", the increase in the number of users of the web browser "Brave" can be said to be an important index for price fluctuations .
As the number of users of "Brave" increases, more BATs will be distributed, which may lead to increased demand and price fluctuations .
Of course, it is also essential that the number of advertisers and creators increases with the users . Brave's revenue comes from the advertisers, so if the number of advertisers does not increase, BAT's advertising and distribution will not be possible .
"Brave" has an epoch-making advertising model and great benefits to users, so we have increased the number of users so far. However, in order to further increase the number of users in the future, it is necessary to take the share from Chrome etc., which has 2.5 billion monthly users.
How much Brave can provide value to users, creators and advertisers, and how well it can be known will affect BAT's price fluctuations. If you want to buy BAT and listen to price trends, you need to keep an eye on the changes in the number of Brave users.
It is also a must to increase the usage of BAT
In addition to increasing the number of Brave users, increasing the use of BAT is one of the factors that can lead to price fluctuations .
It is attractive for users to get rewards just by looking at advertisements, but if the usage is not widespread, the attractiveness will be halved.
In the future, if it can be used in physical stores like in the United States and other countries, or if it can be converted to an Amazon gift certificate, it will become more attractive and the number of downloads of "Brave" will increase.
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